Hospes Hotels has announced the appointment of Sergio Gregorio Díaz as the new Corporate Director of Food and Beverage, a strategic move that reinforces the group’s commitment to solidifying its position as a gastronomic benchmark within the luxury hotel segment in Spain and Portugal.

A Career Defined by Excellence in F&B

With extensive experience in Food & Beverage management, Sergio Gregorio Díaz has built his career within prestigious national and international hotel groups. Prior to joining Hospes, he served as F&B Director at BLESS Collection Hotels, where he led the transformation of the brand’s culinary offering, focusing on innovative concepts and personalized experiences for high-end clientele.

He also worked with Four Seasons Hotels and Resorts, one of the world’s most renowned hotel companies, where he served as Manager, honing his international vision and management skills in highly demanding environments. Additionally, he held prominent roles at Gran Hotel Inglés, one of Madrid’s most iconic luxury hotels, and at Radisson Blu, where he contributed to enhancing the culinary identity of its restaurants and bars.

His professional background combines strong operational expertise with a clear focus on innovation and the creation of memorable experiences, strengths he now brings to Hospes Hotels.

Strategy for Hospes Hotels

In his new role as Corporate Director of Food and Beverage, Sergio Gregorio Díaz will focus on strengthening the group’s culinary offering across its boutique hotels. His strategy will be centered on:

• Enhancing the culinary identity of each destination, highlighting local gastronomic richness.

• Promoting sustainability and locally sourced products, aligned with Hospes’ KM0 philosophy.

• Elevating the guest experience by integrating gastronomy into the journey—not just as a complement, but as a core pillar of the stay.

• Positioning Hospes’ restaurants and bars as culinary destinations open to both travelers and the local community.

“Gastronomy is a fundamental pillar of the Hospes Hotels experience. With Sergio Gregorio joining the team, we are taking another step forward in our commitment to innovation and excellence, offering our guests unique culinary experiences at each destination,” stated Manuel Olivares, CEO of Hospes Hotels.

A Strategic Appointment that Reinforces Hospes’ Vision

This appointment reflects Hospes Hotels’ commitment to culinary excellence as a key differentiator, blending the culinary traditions of each city with a contemporary, cutting-edge approach. The group continues to strengthen its value proposition, where gastronomy, wellbeing, and local authenticity converge to deliver exclusive and memorable luxury experiences.

About Hospes Hotels

Hospes Hotels is a Spanish boutique luxury hotel chain with a presence in iconic destinations such as Madrid, Seville, Valencia, Córdoba, Granada, Salamanca, Cáceres, Alicante, Mallorca, and Porto. True to its philosophy of excellence, authenticity, and wellbeing, Hospes blends boutique accommodation, gastronomic experiences, wellness, and local culture in each of its properties.

As part of its strategic repositioning plan, Hospes Hotels has recently completed a full renovation of Hospes Palacio de los Patos in Granada, led by interior designer Bárbara Chapartegui and Alex Briones, as well as Hospes Palau de la Mar in Valencia, redesigned by Tomás Alía. Additionally, renovations have begun at Hospes Palacio del Bailío in Córdoba, aimed at highlighting the historical uniqueness of Andalusia’s first five-star hotel, under the guiding principle of combining heritage, design, and guest experience excellence.

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