Every June, Alicante fills with light, fire, and tradition during the Hogueras de San Juan the city’s main festival and one of the most spectacular celebrations in the Mediterranean.
For several days, the city center transforms into an open-air museum. The streets are lined with monumental bonfires, true works of art that blend creativity and craftsmanship. Parades, marching bands, mascletàs, and a festive atmosphere fill every corner.
Hospes Amérigo, located in the heart of the historic center just steps from the Official Town Hall Bonfire, is the perfect place to immerse yourself in the essence of the celebration.
June 24th, midnight: “La Palmera” from the rooftop
The most anticipated moment arrives as the clock strikes midnight on June 24th. The sky becomes the sta
ge for one of the year’s most iconic events: “La palmera”: a stunning firework display launched from Mount Benacantil that signals the beginning of the Cremà.
A burst of white light rises above the mountain visible from many spots across the city… but experiencing it from the rooftop terrace of Hospes Amérigo is truly unforgettable.
An experience for everyone
At Hospes Amérigo Alicante, you don’t need to be a hotel guest to experience this moment in a unique way. Our rooftop terrace, located in the heart of the historic center with direct views of the castle and old town, is the ideal place to enjoy “La Palmera” on the night of June 24th, from one of the most privileged locations in the city.
Panoramic views, a carefully crafted selection of cocktails, and a serene, sophisticated atmosphere will make this night an unforgettable experience.
🎇 This June 24th, don’t watch “La Palmera” from the street. Experience it from the sky.
🥂 Discover the Hospes Amérigo terrace and celebrate San Juan in style.