Hospes Hotels, has signed Miguel Lombardía as Commercial Director of the chain, bringing with him extensive experience in the field of hotels and knowledge of the industry from different perspectives.
Miguel holds a Diploma in Tourism Business and Activities with an EMBA in Business Administration from the University of Applied Sciences HTW in Chur, Switzerland.
In his previous position, Miguel was the Business Director for Spain and Portugal at Preferred Hotels & Resorts for the last eight years.
With high negotiation and contracting skills, his experience has been forged nationally and internationally in the areas of marketing, sales and operations in companies such as Starwood Hotels & Resorts and Meliá Hotels International, at corporate and individual business unit level.
Miguel is a specialist in international markets and different market segments, mainly highlighting the luxury segment, complemented by previous experience in hotel investments and asset management.
Miguel’s experience reinforces the commercial position of the Hospes chain, leading the current structure with commercial presence in the USA, Europe and of course throughout the national territory, with the objective of projecting this commercial strategy in each market and ensuring its execution.